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Calling all steak enthusiasts! Are you tired of the stuffy, overpriced steakhouse scene? Craving a juicy cut of prime beef without the pretentious atmosphere and hefty price tag? Then mosey on over to Prime & Beyond in the East Village, where a culinary adventure awaits!
This isn’t your typical American steakhouse. Oh no, my friends, Prime & Beyond, the brainchild of Korean-American brothers Kyu and Kevin Lee, offers a refreshingly unique take on the classic steakhouse experience.
From Humble Beginnings to Prime Purveyors
The Lee brothers’ journey began in 2003 with a simple butcher shop in Fort Lee, New Jersey. Driven by a passion for quality meat and a belief in their vision, they navigated the competitive world of meat purveyors, eventually earning a coveted spot alongside buyers for legendary steakhouses like Peter Luger and Keens. Talk about a meaty success story!
Their dedication to sourcing the finest cuts is evident in every dish at Prime & Beyond. They offer both dry-aged and wet-aged options, catering to every meat lover’s preference.
Here’s a quick rundown of the aging process:
| Aging Method | Description | Best Cuts |
|---|---|---|
| Dry-Aging | Beef is stored in a temperature and humidity-controlled environment for several weeks, concentrating flavor and tenderizing the meat. | Marbled cuts like T-bone and Porterhouse |
| Wet-Aging | Beef is vacuum-sealed and aged in its own juices, resulting in a more tender and flavorful cut. | Leaner cuts like filet mignon |
A Symphony of Flavors: Beyond the Steak
While Prime & Beyond certainly lives up to its name in the steak department, don’t overlook the rest of the menu! The Lee brothers have curated a selection of Korean and Japanese-inspired side dishes that perfectly complement the rich flavors of the meat.
Imagine sinking your teeth into a perfectly seared, juicy filet mignon, bursting with flavor, and then cleansing your palate with the bright, tangy kick of homemade kimchi. It’s a culinary match made in heaven!
Here are a few must-try dishes that will have your taste buds singing:
- Prime-Grade Oxtail Soup: This deeply flavorful soup is a testament to the Lee brothers’ commitment to using only the highest quality ingredients.
- Spicy Pork Bowl: Succulent slices of spicy pork served over rice? Yes, please! This dish is a flavor explosion in every bite.
- The Prime Burger: This isn’t your average burger, folks. Made with prime beef and cooked to perfection, it’s a true masterpiece. For an extra special treat, try it Korean-style with a runny fried egg and a side of kimchi.
And let’s not forget about the sides! From perfectly crisp steak fries to refreshing pa muchim (scallion salad), each side dish is crafted with care and precision.
A Feast for the Senses
The ambiance at Prime & Beyond is as inviting as the menu. The sleek, modern décor with chalkboard drawings of meat cuts adds a touch of whimsy to the space. The open kitchen allows you to witness the culinary magic firsthand, with the tantalizing aroma of sizzling steaks filling the air.
The service is friendly and attentive, striking the perfect balance between professional and approachable. The staff is knowledgeable about the menu and happy to answer any questions you may have.
Prime & Beyond: More Than Just a Meal
Dining at Prime & Beyond is more than just a meal; it’s an experience. It’s about enjoying top-quality food in a relaxed and welcoming atmosphere. It’s about savoring the flavors of expertly prepared dishes and appreciating the passion that goes into every aspect of the dining experience.
Ready to embark on your own culinary adventure at Prime & Beyond? Here are a few tips to enhance your experience:
- Don’t be afraid to try something new. The Korean-inspired dishes are not to be missed!
- Come hungry! The portions are generous, and you’ll want to savor every bite.
- Make a reservation, especially on weekends. This hidden gem fills up quickly.
Prime & Beyond is a testament to the power of passion, dedication, and a love for good food. It’s a place where you can indulge in the simple pleasure of a perfectly cooked steak without breaking the bank.
So gather your fellow meat lovers and head on down to Prime & Beyond for an unforgettable dining experience!
For more culinary inspiration and restaurant recommendations, check out these resources:
- Serious Eats: A comprehensive website for food enthusiasts, featuring recipes, restaurant reviews, and culinary tips.
- The Infatuation: A restaurant review website with a focus on honest and relatable reviews.
- Eater: A food news and dining guide website covering restaurants, bars, and nightlife.
